Twitter has made headlines by allowing cannabis companies to advertise their products, becoming the first major social media platform to do so in America. This move could signal new business opportunities for both stakeholders and consumers, and marks a significant milestone in the ongoing fight for cannabis legalization.
Twitter has already allowed advertising for hemp-derived CBD topical products, and now cannabis companies can promote their businesses on the platform, despite the substance still being federally illegal. Other sites like Facebook and Instagram continue to maintain strict no-cannabis policies.
As more US states legalize recreational pot sales, Twitter’s decision to allow cannabis advertising could have a significant impact on the industry’s growth. Currently, 21 states have legalized cannabis, and this number is expected to increase. Oklahoma may become the next state to pass recreational use in March during a special election.
To advertise on Twitter, cannabis companies must obtain proper licensing, pass through an approval process, and adhere to strict restrictions such as targeting only their permitted jurisdictions and not marketing towards individuals under 21 years of age.
Trulieve Cannabis Corp (TRUL.CD) has already launched a multi-state campaign on Twitter, showcasing how cannabis businesses remain adaptable and continue to stay ahead of evolving digital trends in marketing their products. Overall, Twitter’s decision to allow cannabis advertising could have a significant impact on the industry’s growth and marks a milestone in the ongoing fight for cannabis legalization.
Twitter is uniquely positioned to capitalize on the growing cannabis industry by allowing advertising for legal cannabis companies on their platform, while other social media companies lag behind in adapting to changing regulations. By embracing this emerging market, Twitter is demonstrating its commitment to staying ahead of the curve and providing diverse opportunities for businesses to reach their target audience.